DESCRIPTION:
How I Built Orvis by Mixing Business and Sport. A different kind of business book, by a different kind of businessman. When Leigh Perkins bought the Orvis company in 1965, the fly-fishing and bird-hunting outfitter was a sleepy business with annual sales that had leveled off at $500,000. But Orvis was a treasured brand that had pioneered the mail-order business more than one hundred years before, and Perkins believed he could make it grow. Over the next thirty years he built Orvis's annual sales to $100 million by revolutionizing the catalog retail industry and reshaping the company's tradition-bound culture. HB with DJ and has 193 pages. Pub. Atlantic Monthly Press stated First Edition ISBN 0871137577
USA or APO/FPO S&H $2.34 USPS Media Mail not Insured. SKU# 040821 | CONDITION:
DJ Like New/tiny tiny marks, Covers Like New/tiny tiny dings, Pages Like New/small red marker line on bottom book edge.
Book Terms(in Title):
HB is Hardback
PB is Paperback--
DJ is Dust Jacket
BCE is "stated" Book Club Edition- |
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